When it comes to designing and creativity, you have full HTML control to completely modify the look-and-feel of all the public module controls (e.g. product detail, list, cart, checkout, etc.). Our display templates use Razor and Bootstrap making it easy for you to modify the templates around structured models. You can even go as far as modify and in certain cases rearrange controls and their properties to affect behaviors and layouts.
Revindex also sells amazing looking DNN skins that are optimized for the Storefront. You may prefer to purchase a ready-made skin to get a nice look and feel of the site for a quick and cost-effective implementation.