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Cart abandon email

Last updated on 2022-04-20 7 mins. to read

This email is sent out to users whose incomplete orders have reached the threshold time and is considered as abandoned. For example, you may want to lure them back to shop at your site with a discount coupon, etc.

An order is considered abandoned if the status is "Incomplete" and the elapsed time from the sales order's create date exceeds the Cart abandon timeout value under Configuration > Cart settings. The cart abandon email is only sent once to avoid annoying the customer and this is indicated in the sales order's Cart abandon notified flag that the merchant can reset if needed. You can also force the cart abandon email to send out by clicking on the Email cart abandon button under the sales order screen.

For obvious reasons, a cart abandon email can only be sent if there is an email address captured with the order (i.e the user registered an account or attempted to checkout with an email address). By default, the Storefront will send the email to the registered user email and billing email addresses.

If your store has amassed many incomplete orders for a long period of time and you now decide to enable the cart abandon email, you may want to manually mark the old incomplete orders as already notified first. You can also configure the Storefront to automatically delete incomplete orders and letting it run its due course prior to enabling the cart abandon email.

The Basic template rule can accept XSL tokens to inject dynamic data. Below is the sample XML input that you can retrieve token values from:

<in>
  <cart>
    <tabUrl>https://site.com/page</tabUrl>
  </cart>
  <configuration>
    <generalEmailRecipient>recipient@localhost.com</generalEmailRecipient>
    <generalEmailSender>test@example.com</generalEmailSender>
    <generalStoreName>Revindex Storefront</generalStoreName>
  </configuration>
  <portal>
    <cartTabs>
      <tab>
        <tabID>57</tabID>
      </tab>
    </cartTabs>
    <checkoutTabs>
      <tab>
        <tabID>61</tabID>
      </tab>
    </checkoutTabs>
    <manageOrderTabs>
      <tab>
        <tabID>62</tabID>
      </tab>
    </manageOrderTabs>
    <manageVoucherTabs>
      <tab>
        <tabID>174</tabID>
      </tab>
    </manageVoucherTabs>
    <portalAliases>
      <portalAlias>
        <cultureCode></cultureCode>
        <httpAlias>site.com</httpAlias>
        <isPrimary>true</isPrimary>
        <portalAliasID>1</portalAliasID>
      </portalAlias>
    </portalAliases>
    <portalID>0</portalID>
  </portal>
  <salesOrder>
    <billingCity>Beverley Hills</billingCity>
    <billingCompany>Revindex</billingCompany>
    <billingCountryCode>US</billingCountryCode>
    <billingCountryName>United States</billingCountryName>
    <billingDistrict />
    <billingEmail>text@example.com</billingEmail>
    <billingFirstName>John</billingFirstName>
    <billingLastName>Doe</billingLastName>
    <billingPhone>111-111-1111</billingPhone>
    <billingPostalCode>90210</billingPostalCode>
    <billingStreet>1 Melrose</billingStreet>
    <billingSubdivisionCode>US-CA</billingSubdivisionCode>
    <billingSubdivisionName>California</billingSubdivisionName>
    <billingUnit />
    <businessTaxNumber>GB 123456789</businessTaxNumber>
    <couponCodes>
      <couponCode>free2</couponCode>
    </couponCodes>
    <cultureCode>en-US</cultureCode>
    <currency>
      <currencySymbol>$</currencySymbol>
      <isoCurrencySymbol>USD</isoCurrencySymbol>
    </currency>
    <currencyCultureCode>en-US</currencyCultureCode>
    <dynamicFormResult>
      <fields>
        <field id="CustomName">Name1</field>
        <field id="CustomText">MyText</field>
        <field id="CustomColor">
          <selected>Red</selected>
          <selected>Blue</selected>
        </field>
        <field id="CustomSize">
          <selected>XL</selected>
        </field>
      </fields>
    </dynamicFormResult>
    <exchangeRate>1.0000</exchangeRate>
    <formattedSubTotalAmount>$10.00</formattedSubTotalAmount>
    <formattedTotalAmount>$20.00</formattedTotalAmount>
    <formattedTotalHandlingAmount>$9.00</formattedTotalHandlingAmount>
    <formattedTotalSalesOrderDetailDiscountAmount>$0.00</formattedTotalSalesOrderDetailDiscountAmount>
    <formattedTotalSavingsAmount>$0.00</formattedTotalSavingsAmount>
    <formattedTotalShippingAmount>$1.00</formattedTotalShippingAmount>
    <formattedTotalTaxAmount></formattedTotalTaxAmount>
    <handlingAmount>9.00</handlingAmount>
    <handlingDiscountAmount>0</handlingDiscountAmount>
    <orderDate>2001-01-01T12:00:00</orderDate>
    <origin>1</origin>
    <parentSalesOrderID></parentSalesOrderID>
    <purchaseOrderNumber></purchaseOrderNumber>
    <rewardsPointsQualified>0</rewardsPointsQualified>
    <salesOrderDetails>
      <salesOrderDetail>
        <amount>10.0000</amount>
        <amountWithTax>10.0000</amountWithTax>
        <bookingStartDate></bookingStartDate>
        <bookingStopDate></bookingStopDate>
        <combinedAmount>10.0000</combinedAmount>
        <combinedAmountWithTax>10.0000</combinedAmountWithTax>
        <combinedPrice>10.0000</combinedPrice>
        <combinedTotalAmount>10.0000</combinedTotalAmount>
        <combinedTotalAmountWithTax>10.0000</combinedTotalAmountWithTax>
        <discountAmount>0</discountAmount>
        <dynamicFormResult>
          <fields>
            <field id="CustomURL">http://www.yahoo.com</field>
            <field id="CustomText">MyText</field>
            <field id="CustomColor">
              <selected>Red</selected>
              <selected>Blue</selected>
            </field>
            <field id="CustomSize">
              <selected>XL</selected>
            </field>
          </fields>
        </dynamicFormResult>
        <formattedAmount>$10.00</formattedAmount>
        <formattedCombinedAmount>$10.00</formattedCombinedAmount>
        <formattedCombinedDiscountAmount>$0.00</formattedCombinedDiscountAmount>
        <formattedCombinedPrice>$10.00</formattedCombinedPrice>
        <formattedCombinedTotalAmount>$10.00</formattedCombinedTotalAmount>
        <formattedDiscountAmount>$0.00</formattedDiscountAmount>
        <formattedPrice>$10.00</formattedPrice>
        <formattedTotalAmount>$10.00</formattedTotalAmount>
        <parentSalesOrderDetailID></parentSalesOrderDetailID>
        <price>10.0000</price>
        <productName>Good Book</productName>
        <productVariant>
          <basePrice>10.0000</basePrice>
          <galleries />
          <inventoryUnitType>1</inventoryUnitType>
          <msrp>10.0000</msrp>
          <name>Series 1</name>
          <product>
            <galleries>
              <gallery>
                <alternateText />
                <displayOrder>1000</displayOrder>
                <family>12</family>
                <format>1</format>
                <height>609</height>
                <mediaType>image/jpeg</mediaType>
                <mediaUrl>http://site.com/image.jpg</mediaUrl>
                <width>1000</width>
              </gallery>
            </galleries>
            <name>Good Book</name>
            <summary></summary>
          </product>
          <sku>A100</sku>
          <summary></summary>
        </productVariant>
        <productVariantExtension>
          <data>
            <shippingRate>1.00</shippingRate>
          </data>
        </productVariantExtension>
        <productVariantName>Series 1</productVariantName>
        <quantity>1</quantity>
        <salesOrderDetailID>102</salesOrderDetailID>
        <shippingStatus>3</shippingStatus>
        <sku>A100</sku>
        <status>1</status>
        <totalAmount>10.0000</totalAmount>
        <totalAmountWithTax>10.0000</totalAmountWithTax>
      </salesOrderDetail>
    </salesOrderDetails>
    <salesOrderGUID>F2CB78A0-5B3B-489a-9E62-006372ACAE34</salesOrderGUID>
    <salesOrderNumber>SA1000</salesOrderNumber>
    <salesPayments>
      <salesPayment>
        <amount>10.0000</amount>
        <creditCardHint>4345</creditCardHint>
        <formattedAmount>$10.00</formattedAmount>
        <paymentDate>2001-01-01T12:00:00</paymentDate>
        <paymentGateway>PayPalWPP</paymentGateway>
        <paymentHint></paymentHint>
        <paymentMethod>3</paymentMethod>
        <paymentMethodName>Credit card</paymentMethodName>
        <responseCode>1</responseCode>
        <transactionType>2</transactionType>
        <voucherHint></voucherHint>
      </salesPayment>
    </salesPayments>
    <salesPaymentStatus>1</salesPaymentStatus>
    <seller>
      <city>Beverley Hills</city>
      <countryCode>US</countryCode>
      <district />
      <email>test@example.com</email>
      <phone>111-111-1111</phone>
      <postalCode>90210</postalCode>
      <street>1 Melrose</street>
      <subdivisionCode>US-CA</subdivisionCode>
      <unit />
    </seller>
    <sellerID>1</sellerID>
    <shippingAmount>1.00</shippingAmount>
    <shippingCity>Beverley Hills</shippingCity>
    <shippingCompany>Revindex</shippingCompany>
    <shippingCountryCode>US</shippingCountryCode>
    <shippingCountryName>United States</shippingCountryName>
    <shippingDestinationPoint></shippingDestinationPoint>
    <shippingDiscountAmount>0</shippingDiscountAmount>
    <shippingDistrict />
    <shippingEmail>text@example.com</shippingEmail>
    <shippingExtension></shippingExtension>
    <shippingFirstName>John</shippingFirstName>
    <shippingLastName>Doe</shippingLastName>
    <shippingMethod>
      <name>Ground</name>
    </shippingMethod>
    <shippingMethodID>2</shippingMethodID>
    <shippingPhone>111-111-1111</shippingPhone>
    <shippingPostalCode>90210</shippingPostalCode>
    <shippingQuoted>false</shippingQuoted>
    <shippingStatus>1</shippingStatus>
    <shippingStreet>1 Melrose</shippingStreet>
    <shippingSubdivisionCode>US-CA</shippingSubdivisionCode>
    <shippingSubdivisionName>California</shippingSubdivisionName>
    <shippingUnit />
    <status>7</status>
    <subTotalAmount>10.00</subTotalAmount>
    <subTotalAmountWithTax>10.00</subTotalAmountWithTax>
    <taxAmount1>0.00</taxAmount1>
    <taxAmount2>0.00</taxAmount2>
    <taxAmount3>0.00</taxAmount3>
    <taxAmount4>0.00</taxAmount4>
    <taxAmount5>0.00</taxAmount5>
    <taxDiscountAmount>0</taxDiscountAmount>
    <totalAmount>20.00</totalAmount>
    <totalHandlingAmount>9.00</totalHandlingAmount>
    <totalHandlingAmountWithTax>9.00</totalHandlingAmountWithTax>
    <totalSalesOrderDetailDiscountAmount>0.00</totalSalesOrderDetailDiscountAmount>
    <totalSavingsAmount>0.00</totalSavingsAmount>
    <totalShippingAmount>1.00</totalShippingAmount>
    <totalShippingAmountWithTax>1.00</totalShippingAmountWithTax>
    <userHostAddress>127.0.0.1</userHostAddress>
    <warehouse>
      <city>Beverley Hills</city>
      <countryCode>US</countryCode>
      <district />
      <email></email>
      <phone></phone>
      <postalCode>90210</postalCode>
      <street>1 Melrose</street>
      <subdivisionCode>US-CA</subdivisionCode>
      <unit />
    </warehouse>
    <warehouseID>1</warehouseID>
  </salesOrder>
  <user>
    <email>user@address.com</email>
    <firstName>John</firstName>
    <lastName>Doe</lastName>
    <profile>
      <profileProperties>
        <Biography></Biography>
        <Cell></Cell>
        <City>Beverley Hills</City>
        <Country>United States</Country>
        <Fax></Fax>
        <FirstName>John</FirstName>
        <IM></IM>
        <LastName>Doe</LastName>
        <MiddleName></MiddleName>
        <Photo></Photo>
        <PostalCode>90210</PostalCode>
        <PreferredLocale>en-US</PreferredLocale>
        <Prefix></Prefix>
        <Region>California</Region>
        <Street>1 Melrose</Street>
        <Suffix></Suffix>
        <Telephone>111-111-1111</Telephone>
        <TimeZone>0</TimeZone>
        <Unit></Unit>
        <Website></Website>
      </profileProperties>
    </profile>
    <roles>
      <role>Role1</role>
      <role>Role2</role>
    </roles>
    <userHostAddress>127.0.0.1</userHostAddress>
    <userID>1</userID>
    <username>host</username>
  </user>
</in>

 

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